Capitalizing on the successful national roll-out of interactive kiosks solutions, CVD and the Gruskin Group continue to expand their portfolio to empower retailers and advertisers with valuable information to succeed in the Digital Advertising market.
Santa Ana, Calif. February 2007, - Today, CVD, a leader in digital touchscreen interactive solutions, announces their expanded partnership with Gruskin Group to incorporate Gruskin Groups FTMİ Flash Tracking Mechanism into their Kiosk Solutions Line of Business. The FTMİ is the first content-tracking system built specifically to track offline kiosks.
"Offline kiosks, by their nature, have always been difficult to track. Previous solutions were often expensive and cumbersome and often required the on-site technician to partially disassemble the kiosk in order to retrieve user information," said Roger Maeda, Interactive Developer at Gruskin Group. "The FTMİ resolves this issue by integrating a highly flexible tracking, logging, and reporting system into the kiosk content using software and technologies readily available in most kiosk installations," concluded Maeda.
"CVD and Gruskin Group continue to lead the Interactive Kiosk market with innovative solutions, from design to functionality to value-add software. Many of our customers are early adopters of new technologies and solutions, of which interactive kiosks are a big part", said Peter O'Brien, President of CVD. "The challenge has been the unavailability of metrics to measure usage patterns and effectiveness of the kiosk solution. Now, with Gruskin Group's FTMİ, our customers can quickly measure and analyze their user interface and adjust workflows to optimize the user interaction through an easy-to-use software solution," continued O'Brien.
With over 15 years experience in the retail marketplace, Gruskin Group's reputation for quality and innovation have helped position their customers as leaders in the digital advertising market. The FTMİis the latest addition to their suite of brand and advertising services and complements their award-winning architectural designs and Branding strategies across all customer touch points for large retailers.
About CVD, Inc.
CVD, Inc., formerly of Princeton Graphics Systems, offers a complete line of digital displays, custom design, technical and warranty services, as well as a variety of integrated touchscreen solutions. CVD's relationships with key technology partners enable customers to obtain the latest technology at competitive prices. For more information, please visit www.cvdinc.com.
About The Gruskin Group
Gruskin Group, a Professional Corporation, integrates architecture and graphic, industrial, interior and interactive/web design to create inspiring solutions for clients. This multi-disciplinary approach provides our clients with the capability to launch major marketing and operating retail initiatives. Gruskin Group produces not only technologically advanced retail spaces, but also integrates sound merchandising, customer service and sales implementation strategies. For more information, please visit
www.gruskingroup.com
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